Demographics

More Generations Are Living Under One Roof This Year

More Generations Are Living under One Roof This Year | Simplifying The MarketThis year challenged us to reprioritize everything – from the way we use our time to where we work, how we socialize and gather together, and our needs at home. For many, this also meant making decisions about how to best support and engage with our extended families, near and far. In some cases, we […]

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Knowledge Is Power on the Path to Homeownership

Knowledge Is Power on the Path to Homeownership | Simplifying The MarketHomeownership is on the goal list for many young adults, but sometimes it’s hard to know exactly how to get there. From understanding the homebuying process to pre-approval and down payment assistance options, uncertainty along the way can ultimately hold some buyers back. Today, there are over 75 million Millennials and 67 million Gen Z’ers […]

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Buyer Interest Is Growing among Younger Generations

Buyer Interest Is Growing among Younger Generations | Simplifying The MarketThe demand for homes this year is extraordinary as record-breaking numbers of hopeful buyers continue to shop for homes. In a normal year, the peak homebuying season comes to a close by early fall. However, 2020 is anything but a normal year, and the housing market is no exception. Lawrence Yun, Chief Economist for the […]

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Do You Need to Know More about Forbearance and Mortgage Relief Options?

Do You Need to Know More about Forbearance and Mortgage Relief Options? | Simplifying The MarketEarlier this year when the nation pressed pause on the economy and unemployment rates jumped up significantly, many homeowners were immediately concerned about being able to pay their mortgages, and understandably so. To assist in this challenging time, two protection plans were put into place to help support those in need. First, there was a […]

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How Will the Presidential Election Impact Real Estate?

How Will the Presidential Election Impact Real Estate? | Simplifying The MarketThe year 2020 will be remembered as one of the most challenging times of our lives. A worldwide pandemic, a recession causing historic unemployment, and a level of social unrest perhaps never seen before have all changed the way we live. Only the real estate market seems to be unaffected, as a new forecast projects […]

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Homeownership Rate Continues to Rise in 2020

Homeownership Rate Continues to Rise in 2020 | Simplifying The MarketSo far, it’s been quite a ride this year, and our nation has truly seen its fair share of hurdles. From COVID-19 to record unemployment and then the resulting recession, just to name a few, the second quarter of 2020 has had more than a few challenges. Amidst the many roadblocks, however, the U.S. homeownership […]

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Two Big Myths in the Homebuying Process

Two Big Myths in the Homebuying Process | Simplifying The MarketThe 2020 Millennial Home Buyer Report shows how this generation is not really any different from previous ones when it comes to homeownership goals: “The majority of millennials not only want to own a home, but 84% of millennials in 2019 considered it a major part of the American Dream.” Unfortunately, the myths surrounding the […]

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Confidence Is the Key to Success for Young Homebuyers

Confidence Is the Key to Success for Young Homebuyers | Simplifying The MarketBuying your first home can seem overwhelming. Thankfully, there’s a lot of great information out there to help you feel more confident as you learn about the process. For those in younger generations who aspire to buy, here are three things to consider sooner rather than later in your journey: 1. Understand What it Takes […]

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The Many Benefits of Aging in a Community

The Many Benefits of Aging in a Community | Simplifying The MarketThere’s comfort in being around people who share common interests, goals, and challenges. That comfort in a community doesn’t wane with age – it actually deepens. Whether it’s proudly talking about grandchildren or lamenting the fact that our eyes aren’t as good as they used to be, it helps to be around people who not […]

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How Trusted Professionals Make Homebuying Easier to Understand

How Trusted Professionals Make Homebuying Easier to Understand | Simplifying The MarketIn the spring, many excited buyers get ready to enter the housing market. Others continue dreaming about the homes they’d like to buy. The truth is, many potential buyers continue to dream longer than they need to, simply because they’re confused about the homebuying process. Thankfully, working with a trusted real estate professional can help […]

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